CREATING AN INTERNATIONAL SALES STRATEGY FOR WINNING CUSTOMER SHARE-OF-STOMACH
Nature’s Path has grown to be a household name across worldwide, and is the largest certified organic breakfast and snack food company in North America with a product line of over 200 spanning cereal, granola, hot oatmeal, waffles, bars, and Que Pasa tortilla chips and salsa. Nature’s Path operates on a triple bottom line – people, planet and then profit, with the passionate vision to leave the earth better than we found it. As North America’s first cereal company to have all manufacturing plants designed at zero waste, this company is committed to environmental sustainability, improving energy, water conservation and working towards being climate neutral by 2020.
Samir is a CapU School of Business BBA grad and international business study exchange student at INSEEC Business School in Paris, France. The invaluable experience meeting students from all over the world participating in case studies led Samir to further his education to complete a marketing MBA at Pepperdine Graziadio School of Business and Management in California. His career launched in New York City with consumer packaged goods company Reckitt Benckiser in Brand Management, Trade Marketing and National Account Management/Sales for North America before landing in the UK as Trade Marketing Team Lead for Europe and North America in categories for health, personal and home care. Today Samir is the Sr Director, Customer & Category Development, North America for Nature’s Path.
Samir joins us to talk about his international career path experience, the differences in global markets what it takes to build category sales success in with Canada’s leading organic foods company.
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